Essie "Girls Night Out"
In this ad series, I capture an invigorating scene at a vintage arcade where you can wear your ESSIE nail polish. The final series says #girlsnightout. This creates a platform for people to share their girl's night. For the composition, I coordinated with a photographer to meet up at Aftershock Classic Arcade for the photoshoot. I did some test shots beforehand and figured out the lighting, talked to the manager, and dialed in on the message I wanted to portray. After the post-op, we are left with a 3 ad series that promotes a night out at your local arcade where you can look cute and get competitive.
